Adidas GMR

We are delighted to present our VFX-heavy tour de force for #adidasGMR! GMR sees adidas team up with EA SPORTS FIFA Mobile and Google Jacquard™ to deliver an insole that immersively connects a user’s real-world football skills to their digital game. Football-specific movements are analysed and performance on the pitch translated to an increase in Team OVR (overall rating) in EA SPORTS FIFA Mobile. “Absolute were tasked with creating a world integrated with OVR numbers to tell a story of in-game progression through real-world play,”

Production Co - Blink
Director - Pedro Martin-Calero
DOP - Simon Chaudoir
Producer - Connor Hollman

Agency - adam&eveDDB
Executive Creative Directors - Simon Vicars, Andre Sallowicz
Creatives - Jeppe Vidstrup, Simone Wärme
Producer - Mondi Howard

Post Production - Absolute Post
Post Producer - Nathan Hoad
Colourist - Matt Turner
Creative Director - Phil Oldham
2D - Tom Clapp, Scott Simmonds, Owen Saward, Lucas Warren, Elliot Platt
CG Lead - Huggy Stephens
3D - Ameen Abbas, Dan Baiton, James Coore, Josh Dowsett, Matt Burn, Ollie Grant, Pedro De la Puente, Sersha Lawrence

producer on this exciting job.